Modernisation of a B2B customer engagement portal

Alukönigstahl, renowned for its customer-centric approach and personalised services, significantly transformed its B2B customer engagement system with the help of Webtown by introducing the AKS Customer Engagement Portal (CEP). They opted for a cloud-based solution, which resulted in significant cost reductions and took a considerable burden off the IT team by optimising operational processes.

System integration and aligning legacy systems with modern technologies, as well as the real-time data access provided by the Liferay platform, were essential to making the company's operations more efficient. During the development, building on the integration capabilities of Liferay DXP, we also introduced Salesforce and Azure AD single sign-on (SSO) solutions, which simplified access management and increased the security of the systems. The new platform also includes several key functions. These include, for example, a credit limit monitor, ordering and complaint interfaces, as well as a webbox that enables the sharing of project-specific documentation, which is a custom Liferay solution.

Thanks to the integrated systems and real-time interfaces, the company improved its response time and operational efficiency, strengthening its partner relationships. The new platform enables rapid access to critical business information, improves the efficiency of communication channels and accelerates decision-making processes, while new, specialised functions support project management and issue handling.